Kellogg's "Teaching the Business of Healthcare" Launches
Light Machine teamed with production partner Dynamic Range and Kellogg's Integrated Marketing Communications team to reimagine and revamp the look and feel of Kellogg's video productions. The goal is an ongoing elevation of both the visual iconography as well as the narrative approach in telling multifaceted stories about one of the world's elite business schools.
Our most recent Kellogg project, Teaching the Business of Healthcare, is a 17 episode series featuring faculty, students, and alumni of the Healthcare at Kellogg program. The series is partnered with a campaign of five :30 spots targeted towards enticing new students into the program. The series focuses on Healthcare at Kellogg's unique culture, which takes an integrated approach in educating students on how to make positive change in the healthcare world. As Professor of Strategy Craig Garthwaite explains, "your optimistic ideas that are not paired with solid business foundations will never help anyone."
Helping the Giving on Giving Tuesday
Light Machine subsidiary Small Forces helped several Chicago-area non-profits meet and surpass their Giving Tuesday fundraising goals.
Evanston-based Have Dreams used several of our video vignettes telling the stories of program participants like Alex, engaging their supporters via social media and direct email solicitation. Their Giving Tuesday donation numbers increased 15% from 2025, and they are now more than 70% of the way towards their year-end fundraising goal.
Nourishing Hope surpassed their fundraising goal, using short edits of some of their beneficiaries like Fred to demonstrate the need in Chicago for their free food, health, and mental health services. The money they raised on Tuesday will provide over one million meals in the city.
The Honeycomb Project: Spreading Their Wings
Small Forces, the non-profit focused division of Light Machine, collaborated with longtime client The Honeycomb Project to create a new identity piece for use on multiple fronts. The film, Spreading Their Wings, illustrates the impact that service has on families through the point-of-view of two members of their youth leadership corps: Michael, age 16, and Cora, age 12.
Spreading Their Wings debuted at Honeycomb's Golden Hour Gala on October 21, helping the organization to surpass their fundraising goals by nearly 30%. The film will also serve as a PR tool as Honeycomb expands to Washington, D.C., their first market outside of Chicago.
The Honeycomb Project puts kids at the forefront of social change, engaging, mobilizing, and inspiring whole families to build strong and connected communities through service. Honeycomb has become a fixture in Chicago over the past 15 years, hosting thousands of families in various service projects all across the city, and we're honored to be part of the effort to help them expand to a new city.